Wirral Whiskers Home

Privacy Policy

Last updated: 07/05/19

Updates will be made upon required legislative changes.

Privacy Policy Contents



Wirral Whiskers respect your privacy and your right to privacy. This Privacy Policy explains in detail the types of personal information we may collect about you when you interact with us. It also explains how we will store and handle that personal information, how we keep it safe and how you can exercise your right to privacy.

If you have any questions or concerns about our use of your personal information, then please contact us.


Who are Wirral Whiskers?

Wirral Whiskers provides pet care services to Wirral pet owners. The terms "we", "us" or "our" in this Privacy Policy refers to Wirral Whiskers (comprising of the owner, and website). Please read this Privacy Policy in full to ensure you are fully informed.


When do we collect personal information?

We collect your personal information in a number of instances, including when you:

  • Make a booking via telephone, website contact form or email.
  • Subscribe to the email newsletter.
  • Engage with us on social media.
  • Contact us by any means with further queries.
  • Enter prize draws or competitions.

What personal information do we collect and why?


Information that you provide voluntarily

When you make an enquiry, confirm a booking, sign up for e-newsletter or enter a competition, you will be asked for some essential information including your title, first name, surname, postal address, email address, telephone and details of your pet.

These are collected to help us:

  • Process your booking including sending confirmation via email or text message.
  • Contact you about your pet or booking where required.
  • Understand your requirements and listen to your feedback via market research.
  • Respond to any issues or queries.
  • Conduct analytics to understand how our services are used and to improve your customer experience.
  • Notify you about changes to our service.

Information that we collect automatically

When you visit our website, we may collect certain information automatically from your device. In some countries, including countries in the EU, this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address, device type, operating system, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our websites including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to our website, where they come from, what content on our website is of interest to them, what they have viewed or looked at and in some instances what they have purchased. We use this information for internal analytics purposes, to improve the quality and relevance of our website to our visitors.

Some of this information may be collected using cookies, tracking pixels and similar tracking technology, as explained further under the section Cookies.


Information that we obtain from third party sources

Wirral Whiskers do not obtain information from third parties.


Conducting analytics

We will use the personal information we hold about you (as well as pseudonymised or anonymised information generated from your personal information) to carry out analysis and research. We carry out all such analysis and research on the basis that it is necessary for the purposes of our legitimate interests in understanding our customers and ensuring that our products and services meet the needs of our customers. We undertake data analytics, whereby we combine information we hold on a large scale, in order to:

  • Learn more about our customers, their needs and requirments.
  • To identify patterns and trends amongst our customers.
  • Enhance user experience on our website
  • Provide information, content and offerings tailored to our customers' needs.
  • For general research and statistical purposes.
  • To help us develop new services.

This is necessary for the purposes of our legitimate interests in understanding how our business is performing, and considering how to improve it.


Who do we share your personal information with?

We may disclose your personal information to the following categories of recipient:

  • IT company Fuzzy Logick who support our website and computer business systems.
  • To any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person.
  • To any other person with your consent to the disclosure.

Where we share your personal information with third party service providers and partners we apply a policy to ensure your personal information is safe and in order to protect your privacy. Our policy requires:

  • We provide only the information they need to perform their specific services.
  • We work closely with them to ensure that your privacy is respected and protected at all times.

If you have any questions about the third parties we share your personal information with, please contact us.

Third parties (such as Google, Bing, Yahoo Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr) may use cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these based on your marketing consent or acceptance of cookies.


Legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us.


Cookies and similar tracking technology

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice.


How do we keep your personal information secure

We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. Specific measures we use include:

  • Keeping your information up-to-date and accurate. Please note that, to do this, we require you to tell us if any of your details such as your name or address change.
  • Having in place strict security procedures for the storage and disclosure of your information to prevent unauthorised access.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to and/or through our website. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. For more information about the specific periods for which we retain your data, please contact us.


Your data protection rights

You have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us.
  • You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by emailing hello@wirralwhiskers.co.uk .
  • If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. See contacting the regulator section for more information.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.


Contacting the regulator

If you feel that your personal information has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal information, you have the right to raise a complaint with the Information Commissioner’s Office. You can contact them by calling 0303 123 1113 or online at www.ico.org.uk/concerns . This will open a new window. As it is an external link, we are not responsible for the content of external websites.


Updates to this Privacy Policy

We may update this Privacy Policy in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you regarding the changes made.

You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.


How to contact us

If you have any questions or concerns about our use of your personal information, please contact our Data Protection Officer at the following address: